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    Talks Thinking Out of the Box!        Factfile

Thinking Out of the Box!

Pidilite Knowledge Series, Chennai.


23rd may 2008.

'Why fix it if isn't broken?' does not work anymore. If something has been understood and done in a certain way for long, it probably needs a re-think. Challenging priori notions and truisms can open up possibilities in design. We gently question every thing, program sheets from clients, accepted standards, styles, trends, even us! By forcing ourselves to think out of the box, we flip ideas on their head and come up with solutions that are surprisingly different. Inventive thinking is our way.


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