'Why fix it if isn't broken?' does not work anymore.
If something has been understood and done in a certain way for long, it
probably needs a re-think. Challenging priori notions and truisms can
open up possibilities in design. We gently question every thing, program
sheets from clients, accepted standards, styles, trends, even us! By forcing
ourselves to think out of the box, we flip ideas on their head and come
up with solutions that are surprisingly different. Inventive thinking
is our way.