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    Talks ‘Punceptual Ideas’        Factfile

‘Punceptual Ideas’

IIID, Goa.


7th March 2009.

Kalhan and Santha spoke about the use of ‘Puncepts’ as a tool in communicating design intent to clients and studio alike. Questioning the need to mystify the obvious, they offered an unusual view that wit is vital to bring out the joy and pleasure of creation and sometimes it is necessary to add humour to the message to make it palatable.


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